Case Study: How a Skincare Brand Grew +7.2M Followers with AI Targeting
From 6.8K to 7.2M: the exact targeting signals, posting cadence and boost strategy of a beauty account we grew.
The brand came to us at 6.8K followers, posting daily, stuck for a year. Audience: skincare, US + Europe, English-speaking females 18-34.
What we changed
- Targeting: similar accounts + skincare hashtag cluster + US/UK/CA/AU geos
- Format: slideshows and tutorials over static posts
- Cadence: 9 posts/month, best-time slots from analytics
- Signals: Boost Post on the critical window for every drop
+7.2M followers in 11 months, 102.9% engagement rate on the final 9 posts.
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The Fanlify Team · Data & AI
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